Photography
Did you know, 90% of information transmitted to the brain is visual. Your brain processes visuals 60,000 times faster than words. Visually-rich content and marketing allow us to communicate faster and more effectively.
Our photography
We’re building an image library but for the moment, we tend to use stock photographs, however every effort should be made to portray ‘real’ people in positive situations who could have benefited from the support that Accelerate provides. Overly posed, cheesy or obvious ‘model’ shots should be avoided where possible.
Photos should be used with great care and consideration. By selecting engaging images that have something to say, we can really connect with our audiences and bring our work to life. Don’t just shove images into your communications, think how to use them effectively.
Our photography style is clean, clear and people-based to reflect the real life scenarios our patients, people and clients can relate to. Please don’t use montage or clip-art style imagery as it feels unprofessional and spoils the impact of our brand.
Using the correct imagery
Our imagery should reflect the diverse nature of our work, and showcase our expertise. When designing or creating work for a particular audience try to convey a clear message to the people you are talking to.
Image use
Where possible use photos at a large size and give them room to breathe. And feel free to use full page, bleed images or double spread imagery if space allows.
Legal
Please only ever use images that you’re licenced to use from either our library, a photo stock library, your photographer or a referenced Creative Commons image, otherwise you risk copyright infringement.
Image sources
Free ones: https://www.pexels.com/
Low cost: https://www.shutterstock.com/category/healthcare-medical